Women Set The Bar in Web Ventures

Great whitepaper by Illuminate Ventures. Based in the San Francisco Bay Area, the firm is targeting US-based high growth, capital efficient companies in selected sectors within the high-tech landscape.

High Performance Entrepreneurs: Women in High Tech – Summary

New research shows what many have long suspected: women entrepreneurs are poised to lead the next wave of growth in global technology ventures. The full report, prepared by Illuminate Ventures, documents the performance of women entrepreneurs in the past decade and the trends that are propelling them towards critical mass in the high-tech sector. Please register to receive the full 15-page paper.

  • Efficiency, efficiency, efficiency: The high-tech companies women build are more capital-efficient than the norm. The average venture-backed company run by a woman had achieved comparable early-year revenues, using an average of one-third less committed capital.
  • Big Progress in Recent Times: More women are serving as officers of venture-backed companies with successful exits. In 1988, only 4% of the 134 firms that went public in the U.S. had women in top management positions. Of 2009’s 19 high-tech IPOs, all but two had at least one woman officer.
  • Fewer Failures: Despite often being capital-constrained, women-owned businesses are more likely to survive the transition from raw start-up to established company than the average.
  • Expanded IP Contributions: From 1985 to 2005, the annual number of U.S. female-invented fractional software patents increased 45-fold – three times the average growth rate in that sector.
  • Growing Influence in Tech: Women-owned or led firms are the fastest growing sector of new venture creation in the U.S., growing at five times the rate of all new firms between 1997 and 2006 – now representing nearly 50% of all privately held businesses.
  • Venture-level Returns: In the past 10 years more than 125 companies with over 200 women co-founders or officers have achieved IPOs or >$50M M&A exits in the U.S. high-tech sector alone.
  • Diversity Improves Performance: Organizations that are the most inclusive of women in top management achieve 35% higher ROE and 34% better total return to shareholders versus their peers – and research shows gender diversity to be particularly valuable where innovation is key.
  • Financial Bottleneck: $1M+ woman led companies are twice as likely as those led by men to gain debt versus equity capital. In 2008 woman co-founded tech businesses gained less than 10% of venture investment in the high-tech sector while representing 30% of the workforce.
  • Impact of Women Investors: Women now represent just over 15 percent of angel investors, but just 5%-7% of partner-level high-tech venture capital investors in the U.S. Firms with women investment partners are 70 percent more likely to lead an investment in a woman entrepreneur than those with only male partners.

The bottom line: More than ever before, women are influencing the face of business. They are on the cusp of becoming a leading entrepreneurial force in technology. As the global economy regenerates, new business models are needed to stimulate economic and job growth. Investors seeking to reinvigorate bottom-line performance and to favorably impact the entrepreneurial strength of our economy would be wise to support strategies that enable high-tech start-ups that are inclusive of women entrepreneurs.


Please Register Here to Receive The Complete Whitepaper

Here's another great read from my dear friend's at Mashable: Why Social Media Means Big Opportunities for Women

Laurel Papworth and Media 140

Laurel Papworth is a name to know if you work in digital media here in Australia.

Here's a little snippet from her bio:


Laurel has been named Head of Industry, Social Media (Marketing Magazine) and her blog LaurelPapworth.com has made her the #5 blogger in Australia (B&T Magazine) and in the Top 150 Media/Marketing blogs in the world (AdAge USA). She has been creating and managing online communities for over 20 years, including IRC, Usenet, Ultima Online forums and inworld game moderator management. Laurel has taught social media marketing courses since 2005 and consults on blog, Facebook, and Twitter courses to business and Government around the world, as well as keynoting at international conferences on social media.

Her clients include Westpac, Singapore Government, Middle East Broadcasting (Saudi Arabia), Channel Ten, and PR and Marketing Agencies in Australia and Asia.


She spoke recently at Media140 in Sydney – check out her highlights.

Media140 is a global brand and organisation spanning 5 continents, employing over 12 Media140 Associates in more than 10 major cities.

Founded in February 2009, by Andrew Gregson. Media140 is an independent global movement creating unique multimedia conferences and events to explore the future of the real-time web. We do not just focus on Twitter but look at all the real-time platforms that are now beginning to affect business and consumers: to foster discourse, collaboration and innovation within journalism, media, advertising, entertainment, marketing, PR, gaming and technology industries.

in reference to:

"I spoke at Media140 Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories. We didn’t give you the Human Story, we loaned it to you, and now we’re taking it back."
- Media140 Sydney: Social Media Twitter & Journalism | Laurel Papworth (view on Google Sidewiki)

Become A Gadget Expert in an Instant!

Motherboard is a celebration of the diversity and eclecticism of the culture that surrounds technology. Rather than squinting at technology through the lens of gizmos and gadgetry, Motherboard explores the ways it influences and affects music, art, design, film, gaming, sports, issues surrounding the environment, and everything else we find important.

So consider the floor open for group participation. It's simple: Get involved in an existing discussion, post your own related videos, write posts, comment, anything… you're now part of the Motherboard.

Learn more about Motherboard

in reference to: Motherboard - Playing well together (view on Google Sidewiki)

Ask the Audience

When was the last time you watched, Who Wants to Be A Millionaire? Harnessing the collective wisdom of many is a great way to find the right answer. The audience is rarely wrong.

Several years ago I read, 'The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations', It's a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology.

In a recent report entitled Social Influence Marketing published by Razorfish, Bob Lord states:
"We respectfully suggest that what you say — or your agency says — about your brand or your product matters less than what your customers say about you. And what matters most to them is what your brand does."

You can read the entire report here: http://fluent.razorfish.com/publication/?m=6540&l=1

I think this example from Cadbury is the future of advertising. It's not about what the company thinks is best for it's brand - it's about what your customers want to buy.



10 Ways to Use LinkedIn by Guy Kawasaki

Excellent list of value tips. I think point #11 is the best topic to raise because most people don't know how to interact with the community at large.

LinkedIn's product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:

1. 'Who's a good, fast, and cheap patent lawyer?'
2. 'What should we pay a vp of biz dev?'
3. 'Is going to Demo worth it?'
4. 'How much traffic does a TechCrunch plug generate?'

in reference to:

"LinkedIn's product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank: 'Who's a good, fast, and cheap patent lawyer?' 'What should we pay a vp of biz dev?' 'Is going to Demo worth it?' 'How much traffic does a TechCrunch plug generate?'"
- 10 Ways to Use LinkedIn by Guy Kawasaki (view on Google Sidewiki)

Social Media is not just about creating a fanpage on Facebook.

A Creative Director of a very prestigious New York agency recently said that he advised a client (a BIG fashion label) not to participate in Social Media.

This shocked me for many reasons. Firstly, the label's ready-to-wear line appeals to the exact demographic current engaged in social media. Secondly, there's more to Social Media then creating a group and trying to talk to people.

Years ago H&M did some really fun work with well known designers. Some of you might have had the lucky opportunity of buying a top designed by Stella McCarthy or jeans by Karl Lagerfeld at H&M's super low prices.

If H&M had created a application on Facebook for these unique, one of a kind items they could have sold out even faster (I think a store in NYC sold out of stock within an hour) - granted, H&M had no issues moving their garments, but for those unable to get to the store they could have collected gear via a cool Facebook app. (*Think digital memorabilia.)

Your Social Media mantra should be, "Get creative and think outside the box".

in reference to: App Gallery - Buzzeo (view on Google Sidewiki)

The 7th Future of Digital Advertising

I'm attending The 7th Future of Digital Advertising on Jan 28, are you? Please get in touch with me if you're in Sydney on January 28, and planning to attend. Also, I've created a quick follow list for the event- go here if you're on Twitter and would like to follow other participants, speakers and organizers.

Here are the det's:

AIMIA and IAB Australia invite you to kick off 2010 with a competitive insight into the future of digital advertising at our 7th Future of Digital Advertising Event.

As the recovery begins from the most challenging year our industry has faced since the dot-com bust in 2001, it is time to turn our attention to the future. This event will explore:

  1. What will 2010 be the year of? Mobile, FMCG or Online Video?
  2. Will paid content become a reality and how will that affect advertising and consumers?
  3. Will the migration of hundreds of millions of advertising dollars from Tv and newsprint to online continue?
  4. How much money will the online advertising industry be worth in 2010, and how much will search, display and classifieds grow?
  5. How does Australia compare with the US, the UK and other EU economies?
  6. What will be the focus of content producers? Agencies? Advertisers? Consumers?
  7. These key issues and many more will be addressed by some of Australia’s leading digital media and marketing voices. Hear their opinions and thoughts in an engaging and entertaining seminar and then challenge their views in the Q&A session.

If you want to learn from industry and business leaders ideas, views and trends that could shape your own business direction, then this is an event you must attend.

Register now to ensure you don’t miss out!

Chairman:
- John Butterworth, CEO, AIMIA

Speakers:
- Paul Fisher, CEO, Interactive Advertising Bureau
- Pippa Leary, Managing Director - Media, Fairfax Digital
- Mark Shaw, General Manager, Media Smart, Sensis
- Mac Walker, Digital Director, Hyro
- Claudia Sagripanti, Director of Mobile Communications, GroupM
- Darwin Tomlinson, Creative Director, The White Agency

Event Details:
Date: Thursday, January 28, 2010
Venue: Powerhouse Museum
Address: 500 Harris St, Ultimo

Time:
08:00am Registration & networking
08:30am Forum begins - 4 presentations
10:00am Morning tea
10:30am 2 presentations
11:15am Q & A Panel discussion
12:00pm Forum ends

Price:
$99 AIMIA Members (exc. GST)
$149 Non Members (exc. GST)
Ticket price includes general entry into The Powerhouse Museum after the event.

Register Here

Brought to you by:
AIMIA and IAB Australia

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