Adaptive Path: The Long Wow

I just read a great article by by Brandon Schauer, President & Managing Director of Adaptive Path.

Here's a quick snip-it:

... Few companies consistently translate rich insights from their customers’ lives into new and better offerings. The few that do can achieve a Long Wow, continuously delivering wow moments and building a true, deep loyalty that transcends traditional loyalty programs...

I highly recommend you read the entire The Long Wow article.