I had the great privilege of attending Film Xtended organised by X Media Lab at the ACMI in Melbourne yesterday. It was highly inspirational and enlightening. I didn't take a ton of notes, but I did write down a few that I'll share with you now.
Promoting a film is not dissimilar to promoting any brand or product. A tip is to spend time thinking about the platform you're using to promote the brand- because, "the medium is the message". It's important to remember that online is all about interactivity, real-time communication, and customisation.
Re-purposing offline content does not a website make (love your inner Yoda).
Other notes I scribbled down were:
"snack media"
"measure everything"
"The shortest distance between two people is a story."
"radical media"
"personal cinema"
"psychographic"
"your network is your greatest asset"
"focus on the hooks"
