jobs:
PPC Manager - Online Marketing Project Manager
** This is a junior-level position **
Are you a 'digital citizen'? Are you passionate about social media and online engagement? Do you have an interest in gaining experience with PPC and Online Marketing Project Management?
We are looking for someone who truly understands the digital space with 1-2 years experience working with an agile development team, applying website optimization principles, pay per click management, and/or developing internet content as a content producer.
Does this sound like you? Join our growing team!
iQuantum is looking for a creative and technically savvy individual with excellent organisation and problem solving skills. This position will be responsible for managing multiple projects from initiation through post-launch implementation and maintenance, and directly communicating project status with clients, team members, and management.
General projects usually include; a marketing strategy phase, a graphic design phase, a development phase (which includes the input of client content and product data into a full site management system with components such as; content management, email marketing, events calendar, and ecommerce capabilities), and then a post-launch phase. Some projects include custom development to deliver client specific functionality.
You will be responsible for successfully managing iQuantum's lead-generating marketing initiatives, products and services from concept to completion. This is a hands-on position that requires a high level of initiative and productivity while managing numerous projects simultaneously. We are looking for a data-crunching, out-of-the-box thinking, and ROI-driven Google Adwords Online Marketing Project Manager.
A successful candidate for this position will have exceptional organizational skills, innate attention to detail, the aptitude to resolve problems/roadblocks, and ability to approach projects both tactically and strategically. This is a full-time, salaried position.
Responsibilities:
- Communicating directly with clients to define and implement website requirements.
- Managing developers and outside resources in the development of approved site or application requirements from project initiation through post launch phase.
- Creating timelines and tracking progress of multiple projects making sure they are on time and on budget.
- Communicating project status to clients, and management
- Providing project estimates
- Working with cross functional team leads (Brand Marketing, Customer Marketing, and Sales to drive their integrated marketing communication strategies).
- Managing the execution of a promotion planning process that communicates and delivers business solutions to targeted segments (private and public sectors) to maximize promotion program ROI in all channels, communications and materials.
- Coordinating the individual functions within integrated marketing in support of business initiatives
- Manage PPC campaigns
- Web analytics and reporting
- SEM implementation, including: Google AdWords, Yahoo Search Marketing and Social Media Advertising
Essential Functions:
- Formulate, coordinate, implement, and track marketing projects that promote iQuantum and our product offerings
- Help establish and maintain project management policies and procedures
- Regularly report on the status of various projects
- Possibly attend tradeshows and corporate events
- Manage large paid search marketing campaigns for multiple clients
- Managing campaigns will include set up, support, reporting and analysis
- Set-up, implementation, and management of pay-per-click campaigns in multiple verticals
- Ad copy creation, testing, and optimization
- Testing of keyword, ad copy, landing page strategies
- Optimize accounts for maximum results (CPL/ROI)
- Reporting and analysis of pay-per-click campaigns
- Participate in cross-functional teams and industry partners
- Respond to the day-to-day client requests and questions
- Continue to drive innovation and creative ideas to maximize results month in and month out
Knowledge, skills and abilities:
- Excellent verbal and written communication skills
- Proven skills in copywriting
- Understand market changes and identify opportunities
- Be articulate and professional
- Remain organized at all times
- Independently analyze information and solve problems
- Be flexible to a changing environment, acknowledging urgency when necessary
- Ability to exercise good judgment and discretion in confidential matters
- Familiarity with cross-channel strategies, including online branding and direct response programs, lead generation / database marketing, and media campaign management is critical
- In depth understanding of the digital marketplace and/or agency background
- At least 1 year of work experience in Digital Production / Project Management on the agency side
- Working knowledge of video production and deployment in digital mediums, including compression and delivery formats
- Knowledge of SEO and SEM
- Experience working within an agency
- Strong project planning and management skills
- Knowledge is desired, but not required, in: CSS, HTML, PHP, Word, PowerPoint, Excel, Salesforce, Programming, and Internet technologies
- Demonstrated ability to gather information and problem solve
- Ability to work with a small team to achieve big results
Education and Experience:
- B.A. in marketing or a related field
- 2+ years online marketing experience in a professional setting, preferably within an Agency
Hours: Monday to Friday, 9:00 a.m. to 17:30 p.m
Location (Melbourne)
3 month probationary period.
Please send your CV and Cover Letter to: jessica.l@iquantum.com.au
