The 7th Future of Digital Advertising

I'm attending The 7th Future of Digital Advertising on Jan 28, are you? Please get in touch with me if you're in Sydney on January 28, and planning to attend. Also, I've created a quick follow list for the event- go here if you're on Twitter and would like to follow other participants, speakers and organizers.

Here are the det's:

AIMIA and IAB Australia invite you to kick off 2010 with a competitive insight into the future of digital advertising at our 7th Future of Digital Advertising Event.

As the recovery begins from the most challenging year our industry has faced since the dot-com bust in 2001, it is time to turn our attention to the future. This event will explore:

1. What will 2010 be the year of? Mobile, FMCG or Online Video?
2. Will paid content become a reality and how will that affect advertising and consumers?
3. Will the migration of hundreds of millions of advertising dollars from Tv and newsprint to online continue?
4. How much money will the online advertising industry be worth in 2010, and how much will search, display and classifieds grow?
5. How does Australia compare with the US, the UK and other EU economies?
6. What will be the focus of content producers? Agencies? Advertisers? Consumers?
7. These key issues and many more will be addressed by some of Australia’s leading digital media and marketing voices. Hear their opinions and thoughts in an engaging and entertaining seminar and then challenge their views in the Q&A session.

If you want to learn from industry and business leaders ideas, views and trends that could shape your own business direction, then this is an event you must attend.

Register now to ensure you don’t miss out!

Chairman:
- John Butterworth, CEO, AIMIA

Speakers:
- Paul Fisher, CEO, Interactive Advertising Bureau
- Pippa Leary, Managing Director - Media, Fairfax Digital
- Mark Shaw, General Manager, Media Smart, Sensis
- Mac Walker, Digital Director, Hyro
- Claudia Sagripanti, Director of Mobile Communications, GroupM
- Darwin Tomlinson, Creative Director, The White Agency

Event Details:
Date: Thursday, January 28, 2010
Venue: Powerhouse Museum
Address: 500 Harris St, Ultimo

Time:
08:00am Registration & networking
08:30am Forum begins - 4 presentations
10:00am Morning tea
10:30am 2 presentations
11:15am Q & A Panel discussion
12:00pm Forum ends

Price:
$99 AIMIA Members (exc. GST)
$149 Non Members (exc. GST)
Ticket price includes general entry into The Powerhouse Museum after the event.

Register Here

Brought to you by:
AIMIA and IAB Australia

5 Tips to Help You Optimize Your Ads on Facebook!

Have you tried advertising on Facebook yet? If so, here's some tips I recently received from Facebook for improving your results.

Facebook's 5 tips to help you optimize your ads on Facebook!

We encourage you to use them for continued success in 2010:

1. Pull reports about your ads. Reports show you detailed demographic information and provide insights about what kinds of users are interacting with your ads. They may also show likes and interests of users, and you may find new keywords you should be using to target users.

2. Remember to frequently visit your Ads Manager to make sure your bid is within the suggested bid range. The suggested bid range you see when creating your ads is based o n the bids that are currently winning the ad auction for the users you've chosen to target. This bid range will fluctuate over time as the pool of competing ads changes. You want to make sure that your bid is within the suggested bid range so it’s reaching the most relevant users.

3. Monitor your campaigns and budgets. It’s easy to forget how many campaigns you currently have running, and what budget you have selected for each of them. Visit your Ads Manager to check up on this so you maximize your spend! You have the ability to change your daily budget for any of your campaigns at any time.

4. Increase your conversion rate by choosing a clear and simple destination page. Make sure that the site you are advertising is easy to navigate and that it presents information clearly. If you are promoting a product or event, feature it prominently on your site so users are able to click on it right away.

5. Take notice of the ads that seem to be receiving more clicks or impressions than others. Simply changing your image or ad title will make the ad appear new to users. If you see impressions or clicks declining, refresh your ad more often to ensure that your ads don’t become stale.

Learn more about how to get started advertising on Facebook.

Learn about other company's success stories:

Flying Solo Forum Discussion

Facebook Advertising: It’s All Local