5 Tips to Help You Optimize Your Ads on Facebook!

Have you tried advertising on Facebook yet? If so, here's some tips I recently received from Facebook for improving your results.

Facebook's 5 tips to help you optimize your ads on Facebook!

We encourage you to use them for continued success in 2010:

1. Pull reports about your ads. Reports show you detailed demographic information and provide insights about what kinds of users are interacting with your ads. They may also show likes and interests of users, and you may find new keywords you should be using to target users.

2. Remember to frequently visit your Ads Manager to make sure your bid is within the suggested bid range. The suggested bid range you see when creating your ads is based o n the bids that are currently winning the ad auction for the users you've chosen to target. This bid range will fluctuate over time as the pool of competing ads changes. You want to make sure that your bid is within the suggested bid range so it’s reaching the most relevant users.

3. Monitor your campaigns and budgets. It’s easy to forget how many campaigns you currently have running, and what budget you have selected for each of them. Visit your Ads Manager to check up on this so you maximize your spend! You have the ability to change your daily budget for any of your campaigns at any time.

4. Increase your conversion rate by choosing a clear and simple destination page. Make sure that the site you are advertising is easy to navigate and that it presents information clearly. If you are promoting a product or event, feature it prominently on your site so users are able to click on it right away.

5. Take notice of the ads that seem to be receiving more clicks or impressions than others. Simply changing your image or ad title will make the ad appear new to users. If you see impressions or clicks declining, refresh your ad more often to ensure that your ads don’t become stale.

Learn more about how to get started advertising on Facebook.

Learn about other company's success stories:

Flying Solo Forum Discussion

Facebook Advertising: It’s All Local

Australian Games Industry Skills Project

The Games Industry Skills Project is to identify and evaluate skill sets and occupations required for employment in the Australia’s Digital Games Industry, both currently and in the future. The project is also measuring the extent, source and impact of skills deficiencies.

The project involves three key stages:

• Consolidating existing literature, studies, policies, programs, and statistical data that is relevant to Australia’s Digital Games Industry.
• Identifying current, emerging, and future skills deficiencies; development needs; and hiring requirements in the industry – which involves a national survey of employers, a national survey of workers, and consultations with key industry stakeholders.
• A scenario planning exercise to develop three scenarios of the state of the industry in 2015, and what these different scenarios mean for the skilling of workers.

The project is supported by Queensland University of Technology (Brisbane, Australia), the Australian Research Council Centre of Excellence for Creative Industries and Innovation, and the Games Developers’ Association of Australia.

Learn more:http://gamesindustryskills.wordpress.com/about/

It looks like a great initiative, but I'm surprised they're not on Twitter, Facebook or LinkedIn....

in reference to: About « Working in Australia's Digital Games Industry (view on Google Sidewiki)

New to parenting? Check out parentBook!

I've seen a few parenting community sites in my time, but this one makes me wish I had a tot of my own so I could have an excuse join.

It's run and moderated by New Zealand mum's. The platform was created by Earthlings, an online business specialising in organic products for babies, which has a large and passionate group of customers all over the world. The owners were always exchanging advice with their customers about baby care or parenting and thought a social network would be the perfect environment to bring these customers together. By creating a vibrant social network for its customers Earthlings hoped to promote its brand and products in a friendly and personal way.

I like the simplicity of the layout and the fun interactive elements - such as: a forum, hosted events and groups.

The technology comes from SocialGO, a platform that can also be used for private, public and personal blogs, fansites, special interest blogs, magazines... in fact by anyone that has something to say and has a passionate group of readers!

Read more about Earthlings and SocialGo here: http://www.socialgo.com/for-social.htm

in reference to: Latest... - parentBook - Mums Community Forum. (view on Google Sidewiki)

Meet Meebo

Meebo is a cool service that lets you connect all your profiles through a single login experience.

There's a tidy toolbar you can add to your blog or website (I've recently done this), and there are a few apps worth checking out.

I love anything that attempts to simplify my online life.

(psst - Advertisers, you can place banner ads on the Meebo site within the user profile.)
http://business.meebo.com/advertisers/

in reference to: meebo.com (view on Google Sidewiki)

2010 Blogging Resolution

I don’t know about the rest of you, but 2009 went by so quickly I can barely remember it. Actually, looking through my finances is the only true record of facts and dates I possess. This blog was meant to be a daily journal – like so many people out there I started it with the best of intentions. Where does the time go?

Lately, I've been feeling a little invisible online. As an example, I’ve been on Twitter for yonks – I think I participate pretty well, but no one re-tweets me. What does it mean I wonder? I am totally plagued by teenage insecurity, “what if no one likes me? What if they think I’m a total geek?”

Anyway, given the fact that I do love writing and I do love the industry of which I am very lucky to be employed; my 2010 resolution is the write more, and hopefully start communicating with more people online.

Behavioral Economics

For years I've been trying to get my head around what is the 'thing' that we as online consumers want out of the online experience. Essentially what is it that we're 'acting out' through our online activity?

I believe the answer has a lot to do with 'behavioral economics'.

"Behavioral economics and behavioral finance are closely related fields that have evolved to be a separate branch of economic and financial analysis which applies scientific research on human and social, cognitive and emotional factors to better understand economic decisions by consumers, borrowers, investors, and how they affect market prices, returns and the allocation of resources.

Behavioral economics is that branch of one, which deals with the study and application of analysis with scientific approach on social,emotional factors for understanding the consumers,investors and the market,and the resources.

The field is primarily concerned with the bounds of rationality (selfishness, self-control) of economic agents. Behavioral models typically integrate insights from psychology with neo-classical economic theory. Behavioral Finance has become the theoretical basis for technical analysis. [1]

Behavioral analysts are mostly concerned with the effects of market decisions, but also those of public choice, another source of economic decisions with some similar biases towards promoting self-interest."

-Wikipedia

If you look at online companies; such as, Threadless they understand that the best way to get people to care about a product is to motivate them to take action. By becoming involved in the product or service we, as consumers, feel a sense of connection. Being able to submit our opinion, ask a question, and access resources creates a sense of belonging and familiarity. Another great online service is Get Satisfaction.

I think this is very powerful considering how alienated we can feel by technology. We become frustrated when we call customer service and can't speak directly to a person. Social media is the cure for automation's failure to be everything to everyone.

Australia's Best Music Site

I'm a big fan of fasterlouder.com.au. It's the best Australian music site I've visited. The runner-up would have to be moshcam.com- in fact, it would be cool if the 2 sites merged. (hint! hint!)

in reference to: FasterLouder.com.au > Fasterlouder.com.au is Australia's leading independent live music hub. Stock up on music and tour news, reviews, gig photos and idle gossip, or bitch to your heart's content in the forums. (view on Google Sidewiki)