What story are you telling online?

I had the great privilege of attending Film Xtended organised by X Media Lab at the ACMI in Melbourne yesterday. It was highly inspirational and enlightening. I didn't take a ton of notes, but I did write down a few that I'll share with you now.

Promoting a film is not dissimilar to promoting any brand or product. A tip is to spend time thinking about the platform you're using to promote the brand- because, "the medium is the message". It's important to remember that online is all about interactivity, real-time communication, and customisation.

Re-purposing offline content does not a website make (love your inner Yoda).

Other notes I scribbled down were:

"snack media"
"measure everything"
"The shortest distance between two people is a story."
"radical media"
"personal cinema"
"psychographic"
"your network is your greatest asset"
"focus on the hooks"

Transmedia Storytelling

A CMO's Guide To The Social Media Landscape

via cmo.com

Women in Tech Rule

OK, so it's not quite that women are dominating, but we are adding our own little 'touches'. It's no huge surprise to me that women are of the higher participants of social media - it's in our DNA to be more social then men. I've read from biological researchers that our socialisation is linked to our survival instincts.

Anyway, I'm glad that more women are finding their niche within digital technologies and I predict that once more women realise there's something in it for them we'll see a massive influx of women working in digital media.

A change that will improve things significantly because we can hear from both voices in equal volume. Publications such as Wired, are heavily male-centric - the articles are mostly gender-neutral, but the ads are assuming that only men are reading the mag; which is not the case.

I reckon women will be leading in the new roles associated with social media; which is very exciting. Roles such as: Online PR, Online Community Manager, etc.

in reference to: For Women, Social Media is More Than "Girl Talk" (view on Google Sidewiki)