Showing posts with label transmedia. Show all posts
Showing posts with label transmedia. Show all posts

Three Little Pigs: A Transmedia Case Study


If the Three Little Pigs were told as a transmedia story it might be designed like this:
The basic story would be told in an anchoring medium, such as a novel, TV show, or film. View the entire idea under construction at athinklab.com

The hypothetical transmedia version of the Three Little Pigs is not the repurposing of story across different platforms. It is the creation of a holistic narrative that unfolds in different and unique manners across different media. It allows for a dialogue between creator and participant. Developers could decide if participant interaction, such as solving the sustainable materials problem, finding the wolf through clues and maps, or creating another character for the story, could move the story in different directions than the original version. Participants might urge the first little piggy to trust his instincts about the dark figure or create a hunter who steps up the stakes for the wolf and alters the time dimension of the wolf’s schemes.

Additional options might be a Three Little Pigs Kei Tai novel distributed in chapter segments to mobile devices; a geo-based iPhone app; Wolf Attack, an educational video game based on the physics concepts of construction and destruction; and development of an MMORPG.

Content by http://athinklab.com

What story are you telling online?


I had the great privilege of attending Film Xtended organised by X Media Lab at the ACMI in Melbourne yesterday. It was highly inspirational and enlightening. I didn't take a ton of notes, but I did write down a few that I'll share with you now.

Promoting a film is not dissimilar to promoting any brand or product. A tip is to spend time thinking about the platform you're using to promote the brand- because, "the medium is the message". It's important to remember that online is all about interactivity, real-time communication, and customisation.

Re-purposing offline content does not a website make (love your inner Yoda).

Other notes I scribbled down were:

"snack media"
"measure everything"
"The shortest distance between two people is a story."
"radical media"
"personal cinema"
"psychographic"
"your network is your greatest asset"
"focus on the hooks"

Transmedia Storytelling