I've seen a few parenting community sites in my time, but this one makes me wish I had a tot of my own so I could have an excuse join.
It's run and moderated by New Zealand mum's. The platform was created by Earthlings, an online business specialising in organic products for babies, which has a large and passionate group of customers all over the world. The owners were always exchanging advice with their customers about baby care or parenting and thought a social network would be the perfect environment to bring these customers together. By creating a vibrant social network for its customers Earthlings hoped to promote its brand and products in a friendly and personal way.
I like the simplicity of the layout and the fun interactive elements - such as: a forum, hosted events and groups.
The technology comes from SocialGO, a platform that can also be used for private, public and personal blogs, fansites, special interest blogs, magazines... in fact by anyone that has something to say and has a passionate group of readers!
Read more about Earthlings and SocialGo here: http://www.socialgo.com/for-
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