Communicating Integrated Digital Media

Adaptive Path: The Long Wow

2011-11-01T20:07:00.000-07:00

I just read a great article by by Brandon Schauer, President & Managing Director of Adaptive Path. Here's a quick snip-it: ... Few companies consistently translate rich insights from their customers’ lives into new and better offerings. The few that do can achieve a Long Wow, continuously delivering wow moments and building a true, deep loyalty that transcends traditional loyalty programs...I

Semantic Web and Content Strategy: What are you doing about it?

2011-06-28T20:40:00.000-07:00

I was lucky enough to attend a talk last night organized by UX Melbourne. Rachel Lovinger from Razorfish spoke about her work on Nimble, and I found it so interesting I decided one of her presentations needed to be on my blog. Semantic Web and Content Strategy View more presentations from Rachel Lovinger

Beet.TV: BBC Global Digital Chief: The "ROI from Facebook is Staggering"

2011-05-25T21:51:00.000-07:00

Beet.TV: BBC Global Digital Chief: The "ROI from Facebook is Staggering"

Your brand has an online community ..... now what?

2011-05-25T20:46:00.000-07:00

I’m pretty lucky to have the opportunity to meet with lots of different types of company’s and learn about their brand from the inside out. Creating a plan for the online community requires an intimate knowledge of how the business is setup. It could be likened to a nutritionist providing a client with a meal plan- there’s no use in prescribing food options that are hard to find at the local

Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust :: UXmatters

2011-05-15T17:30:00.000-07:00

Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust :: UXmatters

Do you need to create a moderation policy?

2011-04-19T21:21:00.000-07:00

Reducing the Risks of User-Generated Content View more presentations from JeremyGislason

Why Failure Breeds Success: Thoughts on Digital Media

2011-04-02T22:58:00.000-07:00

Digital media is only just reaching it’s maturity. The medium is so young and mainstream use of web technologies is still quite awkward. To believe that everything we build and design is going to be perfect the first time we try is unrealistic. It’s good to be critical and continue raising the bar of what is possible, but failure is still unavoidable. It’s much healthier to embrace

I'm now blogging on Tumblr!

2011-03-27T18:27:00.000-07:00

Even though I enjoy blogging on blogger I'm a big fan of Tumblr and I've started a blog that focuses more on my consulting services. Blogger will still be the place where I share general musings and ideas, but Tumblr will outline how I can help businesses with their digital strategy.Please check it out and share your feedback: http://customerexperiencestrategy.tumblr.com/

Defining Brand Experience

2011-03-21T16:56:00.000-07:00

Lately, I’ve been researching the concept of ‘brand experience’. First off, what are we talking about when we intellectualise the notion that we can experience a brand? According to the clever peeps at Wikipedia: A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand has evolved to encompass identity - it affects the personality of a product,

Online testing, targeting, and personalization best practices

2011-03-20T19:10:00.000-07:00

Follow this link to watch a fantastic video about using metrics to understand your customers:Confirmation | Online testing, targeting, and personalization best practices | Mary Bannon | The Washington Post

Storytelling Sells

2011-03-16T21:25:00.000-07:00

According to Seth Godin, there are eleven criteria of a great story:Great stories succeed because they are able to capture the imagination of large or important audiences.A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.Great

Cartoon: Crowdsourced Homework

2011-03-16T21:01:00.000-07:00

Online Community ROI

2011-03-15T18:31:00.000-07:00

Occasionally I’m asked to explain what the purpose of social media is for individuals and businesses. Too often I’m greeted by sceptical views and a strong belief that social media encourages people to waste time. First of all, TV wastes time. Social media enables participation.As Clay Skirky points out in Cognitive Surplus, “Someone born in 1960 has watched something like 50,000 hours of TV

Three Little Pigs: A Transmedia Case Study

2011-03-15T16:03:00.000-07:00

If the Three Little Pigs were told as a transmedia story it might be designed like this:The basic story would be told in an anchoring medium, such as a novel, TV show, or film. View the entire idea under construction at athinklab.comThe hypothetical transmedia version of the Three Little Pigs is not the repurposing of story across different platforms. It is the creation of a holistic

18 Days In Egypt: A Crowd-Sourced Documentary

2011-03-15T15:51:00.000-07:00

18 Days in Egypt aims to be a crowd-sourced documentary about what happened there. Launched just a week ago by former New York Times video journalist and current Knight fellow at Stanford University, Jigar Mehta, the site wants to tackle the difficult task of providing the right context for the raw videos and news that others have posted and collected.

Thinking about becoming an online moderator? Are you ready for parenthood?

2011-03-14T20:09:00.000-07:00

There are all kinds of excellent resources out there about community moderation, but the absolute best practice is effective parenting. Both kids and community members need to know where their limits are in terms of their behaviour. Rules make us feel safe. As much as we like to think all we want is freedom the limitless unknown doesn’t bring out the best in most people.The role of a moderator is

Johanna Blakley: Social media and the end of gender

2011-03-08T18:55:00.000-08:00

Monetizing Online Community

2011-03-08T18:39:00.000-08:00

Monetizing online communities View more presentations from Jessica Lowry

Stories of Women in Tech by GGDMelb

2011-03-08T18:25:00.000-08:00

Stories of Women in Tech by GGDMelb | Make Your Own Book

Telligent - APAN - How Governments are Harnessing the Value of Community and Collaborative Technologies: A Haiti Case Study

2011-02-16T21:24:00.001-08:00

This is a fantastic representation of a real-life situation. Every community is unique with unique challenges. Managing an online commmunity is not a cookie-cutter type of process. I think this presentation helps to shed some light on all of the variables a company needs to think about when envisioning their own online community. It goes much further than likes and good reviews. It's important to

The Digital Advertiser

2011-01-31T21:01:00.000-08:00

Am I a feminist?

2009-03-25T09:00:00.000-07:00

On Sunday, I returned from SXSW. I’d never attended before and it blew my mind. I stayed for 10 days, and by the end felt like my brain had been processed through a meat grinder and my liver was floating in a sea of beer and vodka; in fact, I’m still sweating pure liquor. My yoga class was brutal yesterday. Anyway, the interactive portion was truly brilliant. I’ve attended several conferences in

Don't let the haters get the better of you.

2009-03-25T07:25:00.001-07:00

Lee Stranahan interviewing Kevin Smith conveys an insightful perspective that everyone participating online should keep in mind. Allowing every negative comment or post to cloud your better judgement is not productive and a waste of your time. Check it out!Share

Welcome to my blog.

2009-03-25T06:54:00.000-07:00

I'm starting a post that I know I will never finish. The nature of it is not something that can be concisely articulated into a neat and tidy essay, but I can express the shape of the idea here; which is finding the strength to be authentic. Instead the modern landscape is filled with brands and advertisements and pressure to conform to a socioeconomic sect in order for businesses to analyze